How to Sell with a Story? - Paul Smith
I LOVE this interview! I hope you do. This is a CRITICAL strategy and skill to have if you want to be a leader in business and in life.
What makes an effective story? What makes stories such a great way to learn, to lead, and to sell. How do you SHARE with a story? Is there a structure? Paul has interviewed over 2000 leaders on how they share their story. People remember people’s stories they share, not always the points.
Paul shares the eight questions you need to answer for your audience to share a story.
Storytelling is an art and a science, one that if you want to make a profound impact in your community, in your company, leading with a story is essentially the number one way to have people moved to action and connect with you.